Manga is the Japanese word for printed comics in weekly magazines or books. In the US Manga and Anime are often mixed up. Anime is animation and many hit Anime such as "Naruto" originally come from a weekly Manga magazine. Manga has been a part of Japanese culture for over 50 years and it’s popularity in Japan is cross-generational. A big difference from cartoons in the US is that Manga have a “story”. The storyline of hit Manga series continue for several years resulting in dozens of published volumes. The circulation of weekly Manga magazines is over 10 million per week and the Manga market in Japan is over $2 billion. Over the last several years, Manga have become popular in the US and many translated Manga books are on the shelves in major book stores. It’s one of the fastest growing sectors of the US publishing industry.

Manga has been used for not only entertainment, but for business in Japan as well. Many well known public companies and government agencies use it for advertisement, insert, direct mail, product/company brochure, IR, how to book, etc. Why? Because Manga is the ideal media to allow everyone to understand complicated matters easily by telling a story with characters. Here are the features of Ad-Manga: